1) Real estate development is not just business. It’s a very personal business.:
|Nikita & Rohan Malik - Site Walk 2 at Pethkar Projects' Siyona at Punawale PCMC Pune on 22nd January 2017|
When Jitu Sir - Mr. Jitendra Pethkar - invited me for the 2nd Site Walk at Siyona - 9 acre township of 2 BHK, 2.5 BHK & 3 BHK Flats on Mumbai Bengaluru Highway at Punawale in Pimpri Chinchwad Municipal Corporation - I was not surprised. Jitu Sir is my friend. He has invited me for the Bhoomi Pujan, the launch & of course, for the 1st Site Walk. And in the last 3 years, quite frequently, he has taken me to the site to show the construction progress of Siyona. So, for me the invitation was just a friendly gesture.
After the event, Jitu Sir asked me, "How was the event? Wasn't it better than the 1st? This time my marketing & engineering team had planned the entire event!"
"But the concept was yours - Right?," I said.
"Yes, it was mine - but not anymore - now, it's theirs. At the time of 1st Site Walk - when I told them the concept - my staff was a little hesitant about it..," Jitu Sir said.
"Facing all flat buyers is - like Aa Bail Mujhe Maar - certainly, a frightening situation - no wonder your staff was hesitant!," I said.
"You know? After the first event - they realized the importance - and this time they were enthusiastic about it - so they took responsibility to organize it," Jitu Sir said.
"Congratulations....big achievement," I said.
"Yes, indeed!," Jitu Sir said.
Those who don't know Jitu Sir - like I know - may not understand why he was so happy about his sales & engineering team.
By realizing the importance of Site Walk and by enthusiastically organizing it - his sales & engineering team has put into practice Jitu Sir's first and most important business principle - Real estate development is not just business. It’s a very personal business.
Our job is not only to sell flats. Recover loan installments.
Our job is not only to construct buildings. Make flats ready for possession.
Establishing strong connection with the flat buyers is our major responsibility.
Giving personal commitment to serve the flat buyers - from booking to possession - and even after that - is our job profile.
Jitu Sir believes in this. He lives by it. And he expects the same from his team.
Because, according to Jitu Sir, real estate development business - is not just a business.
It's a very personal business.
You know what?
Those who have booked flats in Siyona believe in the same.
For example -
For months Mr. Rohan Malik and his 20 friends discussed with Jitu Sir on Indian Real Estate Forum, then they met him 3 - 4 times in person - couple of times they inspected Pethkar Samrajya and then did group booking on the day Siyona was launched.
Because of the common belief.
Real estate development business - is not just a business. It's a very personal business.
Result is -
The flat buyers of Siyona know that they can reach Jitu Sir. They can talk. Write. Chat with him on social media. Meet him with an appointment.
They can log in to their account for the property related documents. To know about their payment status.
Visit the website of Siyona to know construction progress, current availability, and property prices.
Of course, from anywhere in the world.
The flat buyers of Siyona know that Jitu Sir will first inform them and then announce the reduced property rates.
Not only that! Jitu Sir will send them credit note of the difference too!!
At the appropriate stage, they know that, Jitu Sir will invite them for the Site Walk. He will give report of the progress of construction, announce important developments. Answer their queries. The site engineers will explain the construction process & progress.
The flat buyers of Siyona are always in the know.
Never in the dark about anything.
Because for Jitu Sir they all are persons. Important persons.
Not just bookings.
Not just allottees.
2) A Life of Happiness and Fulfillment:
A flat buyer hypothecates his life to own a home.
A builder must dedicate his life to give him that home.
For the successful completion of the housing project
- equal & 100 % commitment of the builder & the flat buyers is essential.
Jitu Sir believes.
That's why he develops only one project at a time.
At this point of time - Siyona - 9 acre township of 600 flats at Punawale.
The home ownership gives happiness & fulfilment to the flat buyers.
So is home building.
Jitu Sir believes.
And that's all he wants.
A life of happiness and fulfilment.
Otherwise, becoming a builder was never his goal.
He is a mechanical engineer. Topper.
Teaching engineering drawings was his first job.
But becoming a builder was his destiny.
When his architect brother decided to develop their ancestral property, Jitu Sir volunteered to attend the site office in the spare time. Soon real estate business became his full time job. And eventually passion.
In this journey - Jitu Sir experienced that for the buyers buying a flat is a very stressful experience.
"How can I make buying a flat a stressless experience?" - Jitu Sir asked himself.
Jitu Sir found the answer:
1) Identify & eliminate the points of friction between the builder & the flat buyers
2) Reduce ambiguity - bring in more clarity
Based on this, Jitu Sir prepared terms of transaction between him and the flat buyers!
He calls them 'policies' & 'protocols' - Cancellation Policy, Discount Policy, Protocol Policy. He published these on the website of Siyona. Alongwith the property price list of the flats offered for booking.
The flat buyers of Siyona admired this initiative very much. Because now everything was in black & white. In public domain. Now there were rules which were applicable not only for the buyers but for the builder too.
"Yes! Policies have eliminated stress. But how can I make the flat buying experience happy & fulfilling?," Jitu Sir asked himself.
Jitu Sir got the answer -
I can enjoy a life of happiness & fulfilment only if my flats offer a life of happiness & fulfilment to the buyers.
This answer motivated Jitu Sir to develop Siyona as a green building project. He obtained GRIHA 4 Star Ratings.
He used computer simulation to finalize the layout.
He obtained environmental clearance precertification to develop proper infrastructural services.
He found out better construction practices to avoid cracks, leakage & seepage, better door & window frames etc.
While placing the order for lifts - he thought about the maintenance cost - not the purchase price.
When many flat buyers demanded mosquito net, he gave it to all windows in all flats.
The flat buyers of Siyona liked this win win situation - Jitu Sir would be happy only if they are happy!
3) Building solid, lasting business relationships:
Jitu Sir knows that when the flat buyers realize that they are very important persons for the builder and
the builder's happiness & fulfilment depends on their happiness & fulfilment
- very solid & long lasting relationship is developed between the builder & the flat buyers.
Relationships is the foundation of Jitu Sir's business.
He spares nothing to invest in his business relationships.
It may be a relationship with the flat buyers, suppliers, contractors, his engineering & sales staff and even with his construction labourers.
These are business relationships where money plays important role.
That's why he avoids over trading & over borrowing.
He never launches multiple projects.
He never spends huge amounts on advertising & promotion to create a brand image.
Jitu Sir focuses on delivery - giving possession of the flats. At the committed date. Whatever may be the market situation.
Result is -
The flat buyers recommend Siyona to their friends.
Suppliers give him competent rates and urgent delivery.
His engineering & sales staff is with him for years.
His contractors work efficiently.
His construction laborers give better output.
And his friends like me - Ravi Karandeekar - feel like sharing his success principles with you! Which Jitu Sir has not shared in his video interviews!!
In these 4 videos Jitu Sir has talked about Siyona, GRIHA, construction practices, and how Siyona is a sound, secure & safe investment.
He has talked about what he does & how he does it.
But I thought that it is not enough.
You should know 'Why does he do it?'
Because those who have booked the flats in Siyona - have booked it basically because of his values & principles.
Because of his "Why".
And if you value the same - you will also do the same.
You will book a flat in Siyona.
Of course, if your budget permits.
Otherwise, you have to wait for the 2nd phase of Siyona.
Right? View the 4 videos and share your views in the comments, please.
4) You are safe here:
Jitendra Pethkar - Jitu Sir - of Pethkar Projects - welcomes you to Siyona - https://goo.gl/IEq0cg - 9 acre township of 2 BHK (66 - 70 Lakhs Approx), 2.5 BHK (76 - 82 Lakhs Approx) & 3 BHK (83 - 90 Lakhs Approx) Flats (exact property prices are here - https://goo.gl/19j4ox - on Mumbai Bengaluru Highway at Punawale - in Pimpri Chinchwad Municipal Corporation - Pune 411 033. To watch you can download this 9 minutes English YouTube video on your mobile here - https://youtu.be/-3_rW4ruMBE
5) How to avoid leakage seepage - dampness - cracks in the walls of your flat?
In this 14 minutes YouTube Video, Mr. Jitendra Pethkar explains the construction practices he follows in Siyona - 9 acre township of 2 BHK, 2.5 BHK & 3 BHK Flats on Mumbai Bengaluru Highway at Punawale in PCMC. You can download this video & watch on your mobile. - https://youtu.be/w_iUcKeZHYU
Besides avoiding seepage - leakage - dampness - cracks - Jitu Sir - takes extra efforts to offer a flat which has a diagonal living room (with exact dimensions) with smooth POP finish on the walls & ceiling - no beam & column offsets - smoothly sliding windows & doors - sturdy door frames - strong walls. Even the floor lobbies at Siyona are diagonal - spacious - and have good light & ventilation!
You know - Why does Jitu Sir take so much efforts?
Because he believes that - Real estate development is not just business. It’s a very personal business!
6) What is the difference between Jitendra Pethkar & other builders in Pune?
Pune builders are smart. Jitendra Pethkar - Jitu Sir - is not.
Here is how -
1) For the last 7 years smart Pune builders are launching projects without obtaining Environmental Clearance - EC. But Jitu Sir launched Siyona - 9 Acre Township of 2 BHK, 2.5 BHK & 3 BHK Flats at Punawale in PCMC - only after obtaining EC.
Though he has purchased 9 acre plot in 2012 - Jitu Sir waited 2 years to obtain EC. He launched Siyona in 2014 only after obtaining EC.
No smart Pune builder has lost so much time & money for EC.
2) Smart Pune builders know that IT Engineers in Hinjewadi know nothing about the importance of Environmental Clearance.
While booking a flat these IT engineers consider only 4 things. 1) Location 2) Budget 3) Amenities 4) Specifications. They don't bother about provision & management of basic urban infrastructure services in the project - like water - sewage - garbage - power - plantation - car parking etc.
Smart Pune builders take advantage of this ignorance among Hinjewadi IT Engineers and do not give any importance to these things while marketing & developing their projects.
Against this Jitu Sir takes efforts to educate Hinjewadi IT engineers about EC. He obtains GRIHA 4 Star Ratings. He invests huge amounts to develop basic urban infrastructure services in Siyona.
Because Jitu Sir believes that as a builder it's his responsibility. Responsibility to see that all services will work properly & the flat buyers will enjoy comfortable life in Siyona.
A first time home buyer can only think about booking a flat. As a builder - Jitu Sir believes that - it's his responsibility to see that they live a comfortable life in their flats. In this YouTube video Jitu Sir explains (in English) how he does it in detail. (To watch - you can download this video on your mobile.)
You may ask - like smart Pune builders - why doesn't Jitu Sir take advantage of ignorant Hinjewadi IT Engineers?
Because - Jitu Sir believes that - "Real estate development is not just any business. It's a very personal business."
7) Is it safe to buy a flat from a human being?
“It's just business - nothing personal...” most of the builders in Pune follow this rule set buy their Guru. The Godfather.
They disassociate themselves from the business and create a brand. A corporate brand.
"You know? Young Hinjewadi IT Engineers feel it safer to buy a flat from a corporate brand - than from any person!," Pune builders tell each other and spend huge amounts of money to create their corporate brand image.
Against this Mr. Jitendra Pethkar - Jitu Sir - of Pethkar Projects believes that - "Real estate business is not just a business - it's a very personal business."
Yes, Jitu Sir has built an organization - a company - a team. Pethkar Projects is not a one man outfit. But Jitu Sir & his team believes in one on one relationship. Long lasting strong relationship. A relationship based on rules and personal commitment.
That's why any flat buyer can write, talk, meet Jitu Sir in person, ask him any question and have a conversation with him. Not only about the construction progress, flat possession but about financial fitness of Pethkar Projects too. Like this 28 minutes YouTube conversation - to watch you can download this video on your mobile - https://youtu.be/3hwd9bEqUQ0
If you prefer to book a flat with a builder who is not a human being but is a company - a brand - an image - you will not like this video.
But if you like to be treated as a human being and demand 100% personal commitment of the builder to give possession of your flat in time & complete the project as presented to you in the brochure - you will like this video.
4) 8 Questions Every Flat Buyer in Pune Should Ask a Builder
3) In 2016 - where to book a flat in Pune real estate market? (Part 2)
2) In 2016 - where to book a flat in Pune real estate market? (Part 1)
1) In 2015 - Where to book a flat in Pune real estate market?
Subscribe for Free!
To receive free emails or free RSS feeds, please, subscribe to Ravi Karandeekar's Pune Real Estate Market News Blog
Feel free to call me:
I enjoy talking, sharing my views and giving advice about buying property in Pune real estate market.
My email id is RaviKarandeekar@RaviKarandeekar.com Feel free to write to me. I reply as soon as i can.
If you want my advice, feel free to call me on 919860044110. First 3 minutes are free! And for more than 3 minutes - pay as you wish - you decide the value of my advice.
Of course, for a serious discussion, better fix an appointment at a time convenient to both of us. So that we can have uninterrupted & in depth discussion on my mobile (919860044110)
- on Video Hangout on Google+
- or on Skype (ravikarandeekar) .
For more than 3 minutes and up to 30 minutes - pay as you wish. After the conversation - transfer the money to my bank account. As much as you wish. From a few hundred to a few hundred thousand crore of U S Dollars or Indian Rupees. Here are my bank account details:
Bank of Maharashtra.
Savings A/c no- 20047674794.
Branch- Bajirao Road Pune MICR Code 411014010.