"Location, Location, Location":Let me confess - "Radiant Living" - A 4 page supplement of "aura county (www.auracounty.com)" - A Times Of India Response Connect Initiative - of course (!) - compelled me to visit this residential real estate project.
Otherwise, when someone asks me about "Kharadi"
- my answer is, "Kharadi? Sorry! I write and speak about Pune real estate market!"
"But Kharadi is in Pune!," caller says.
"Really? I thought so. Let me remember. I think..i have heard this name when i was a kid...what about Kharadi?," i ask.
"I want to invest in it..," the caller says.
"Oh! You believe in bedtime stories ..," the caller, generally disconnects the phone before i complete my sentence.
Thanks to the conductor of PMPML for waking me up, - i got down exactly at "Weikfield IT City Info Park in Viman Nagar" on Nagar Road.
When i was waiting at the bus stop, looking at the speeding vehicles on wide, almost empty, Nagar road, i "realized" the drastic change happened in this part of the town - Viman Nagar.
"Realization" was not only about the width of Nagar Road and the commercialization of a residential area - not about IT Parks and Hotels.
My "realization" was about the changing relationship between the resident and the city - Pune.
Though, Viman Nagar was never my home - it has a place in my heart - because for many years i was involved in promoting Viman Nagar for Lunkad Realty.
In those days, - in reality, - "green - cozy - comfortable - sophisticated - cosmopolitan" Viman Nagar was more important and prominent. The neighborhood. The destination. Nagar Road - it was only connecting Viman Nagar to M G Road (!) - means Camp side of Pune City.
Now, Nagar Road has become predominant. Like Multiplex has become more important than the film.
Result is - i felt - now feelings of ownership - belonging to the particular neighborhood - have become less attractive.
Today, "Stay on Nagar Road" is more appealing than "Come Home to Viman Nagar"! Right?
More than the location - in ever expanding Pune city - major roads have not only become dominating influence in the home buying decision, but, - actually, - they are replacing "location.... location...location.." - the ultimate truth in real estate and rewriting it - "Road...Road...Road.." Right?
Just like local train routs in Mumbai - western - central - harbor line! Correct?
"Road...Road...Road..":In a way - this is not a new phenomenon. It is happening in Pune real estate market for a while. Mostly, in the West part of Pune.
D. P. Road and Baner Road took the place of Aundh, Satara Road replaced Bibwewadi and Sahakar Nagar, Sinhagad Road took position of Anand Nagar, Paud Road took over Nav Sahyadri & Kothrud D. C. ( on the lines of Washington D. C. - Dahanukar Colony!). But impact was limited because it was only a nearby option.
More than the roads, "extension" and "annex" of the well known neighborhoods - Aundh annexe, Kalyani Nagar annexe, Kothrud annexe - became more popular. Because, promoting these extensions was more profitable for the builders - easy to justify the property rates - and more easy to accept for the middle aged, conservative, property buyers of those days!
As expected, today, when the new generation of property buyers - who were studying when the IT and real estate boom began in 2001 -2002 - book in these 'far and away' projects on these important roads, the property buyers who are living in the by gone era (Booking in Alliance Nisarg at Wakad is not a decision - but a destiny - not a thoughtful action - but an old fantasy - Joining Vastushodh's 2 BHK Flat for 20 lakhs all inclusive near Warje Google Group - is decision! Right?) and, of course, those whose vested interests are at danger are not ready to accept this phenomenal change!
For example, builders' commission agents who form group housing projects - insist on Sus, Veteran Members of Indian Real Estate Forum - insist on infrastructure and reject the bookings in Viva Sarovar Ambegaon as builders' lie, local politicians plan Metro only from Vanaz to Ramwadi - whereas it should be from Paud to Ranjangaon, international real estate consultant - talk about Wakad and Kharadi as the prime areas and investment destinations, builders who have given big amounts as a token and signed development agreements with the farmers and land owners in the boom time - insist only on merger of fringe villages - Undri - Fursungi - in PMC.
However, a few builders who have a vision and are in touch with the property buyers have accepted this and are reaping profits. For example, Shashank Paranjape who shocked everybody by launching Forest Trails, bungalow scheme in Bhugaon on Paud road, Sachin Kulkarni who has launched Anandgram Yavat - tomorrow's Goregaon - Boriwali of Pune - on Pune Solapur Highway, Sham Panchariya who launched Star City at Shirwal on Pune Bangalore Road, Subhash Goel who launched Ganga Vatika at Lonikand on Nagar Road, Rajesh Sakla who launched Vision City at Jambhulgaon on Mumbai Pune Highway, and Vijay Jalan who launched "aura county" on this weekend!
If you are not ready to accept this change - major connecting roads have taken place of the locations - along with road, obviously, comes the distance and travelling time - you will find it difficult to understand the actions and decisions of this generation of property buyers. You will find it difficult to believe that 400 flats were booked on a weekend in "aura county", next to Kharadi Jakat Naka on Nangar Road!
After visiting "aura county", i realized that TOI's supplement was only an invitation to visit the site. Nagar Road was the powerful motivation to book!
Have a look at this new generation of property buyers and their way of "investing" in Pune real estate market!
Would you like to share your experience of booking a flat in "aura county" on Nagar Road, Pune?If you would like to share your experience, please, send a mail to firstname.lastname@example.org with a proof of booking (image of check / receipt / allotment letter) and a permeation to publish it on Ravi Karandeekar's Pune Real Estate Market News Blog.
Related Stories:1) MONDAY, JUNE 21, 2010
Aura County, next to Kharadi, at Ubalenagar, opp. Pune Trade Center, on Nagar Road - 380 Flats of 1 BHK & 2 BHK booked in 2 days!
Available! Last 20 Flats of 1 BHK in C Building!
2) THURSDAY, JUNE 17, 2010
Real Estate Brochure is a fairy tale, a dream, a concept, a wish list but no, not a "promise" or an "offer"!
3) WEDNESDAY, JUNE 2, 2010
May 2010 - Most popular blogs on Ravi Karandeekar's Pune Real Estate Market News Blog
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