Too many and too less!No news. But, for sure, big problem!
Rohan Builders' project will have only 120 flats. In 5 buildings of 6 stories.
In any part of Pune, in any Rohan project, 120 flats is a very small number. In Kothrud annex, at Bavdhan Khurd, 120 flats are too less.
Add to it the budget of the flats. At the property rate of Rs. 2,500 per sq.ft. when you find out the sizes of the flats, 1 bhk flat of 552 sq.ft., 2 bhk flat of 781 sq.ft. and 2.5 bhk flat of 996 sq.ft., you don't bother to use your calculator.
In this part of Pune, you don't ask "Is this "saleable area"?" or "What's the carpet area?" Because, most of the flats on Paud road, in Kothrud, Karve Nagar and Warje are in these sizes only.
"Oh! You mean to say the flat i am renting for last 2years is a "Cozy Flat!," says Mr. Property Buyer. "But this one has a lift! How wonderful!!" says Ms. Property Buyer and they enter their name in the waiting list at Rohan's office!
View Affordable Housing Projects in Pune Real Estate Market in a larger map
Costs and Rates?You may feel that i am very much excited about the launch. But actually, i am not. Looking at the construction of the office and mock up flat at Rohan Builders' upcoming Bavdhan site, i became more nervous.
Rohan's new project is always launched with an event and a creative advertising campaign. What is going to happen this time? Is Rohan going to save advertising cost by booking the project only on the basis of the pre-launch response and on the sample flat at site?
I called Ms. Pooja, marketing manager of Rohan Builders. Ms. Pooja said, "We are not accepting money. Only building waiting list. Project will be launched after getting all sanctions!"
"Cozy", "Compact", "Nano" or...
That's good news. It means, there will be some event, new concept, new creative campaign! What would it be? I started thinking. "Plus Homes" was for Rohan Nilay. "No Neighbors" was for Rohan Tarang. "Ventilation" was for Rohan Leher. What would be the advertising theme for "Cozy Homes at Bavdhan".
No "water" for sure! Why? First reason is Pinnacle Group has used Ramnadi for Pinnacle Brook Side, just on the other side of the river. Second reason, Aquaphobia! Fear of Water. Rohan Mithila at VimanNagar was the right project to talk about water. But no, they didn't use it. What would it be? I was thinking.
Yes, "compact" and "cozy" have become old labels. Mont Vert used "compact" for Seville and Topaz Park in Park Street has cozy homes. Now a days "Nano Homes" is the most popular term. No, it's not creative to use "Nano" label. Rohan will not use it. This is not Pradhikaran and Ravet. This is Bavdhan Kothrud annex.
Yes! I got it!! Rohan will call these as "No Kamwali Bai Homes"! Yes, Kamwali Bai, most feared person in every home in Kothrud.
These Rohan Homes are so compact, you wont need a maid for housekeeping. Together you can manage this home on your own. It's as easy as making a bed and as exciting as sharing a bed. Share zadu-pocha. Cleaning the floor!
As per the tradition, Rohan will incorporate "No Kamwali Bai Home" concept in their floor plans and save the space of dry balcony. In the specification Rohan will add "double tub stainless steel sink" and call them "Do It Yourself Homes".
You can do a lot more than sleep together! Do dishes!!
After Plus Homes, Eco Homes and Smart Homes, Rohan presents one more revolutionary concept, "D.I.Y. Homes!"
Good! Now, I know something about Rohan Builders' upcoming project at Bavdhan which nobody in Pune knows!!
Related Story:Rohan Builders cuts property rates of Leher and Mithila by Rs. 600 per sq. ft. and 'agrees' to reduce your booking rate in case of future reduction!
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